GM Canada Sales Increase 42% in Q4, and 5% for 2022

Chevrolet, Buick, GMC and Cadillac dealers delivered 228,003 vehicles in 2022, including 55,724 vehicles in the fourth quarter, up 5 per cent and 42 per cent, respectively.

“Our sales demonstrate the team’s success increasing vehicle availability to meet strong customer demand,” said Sandor Piszar, vice president, sales, service and marketing, GM Canada. “As a result of those efforts, as well as working closely with our GM Canada dealers, we grew retail sales by 31 per cent this quarter, compared to Q4 2021 and more than doubled our commercial fleet sales for the calendar year. We expect to see that momentum accelerate in 2023 as we continue to rebuild dealer inventories and launch new EV and ICE vehicles across our portfolio.”

2022 Sales Highlights

  • Based on strong Q4 sales, GM Canada is on track to account for 14.5 per cent of the Canadian market, up 1.8 points over 2021
  • GM Canada continues to lead in fullsize SUV sales, with a total of 19,842 sales for Chevrolet Tahoe and Suburban, GMC Yukon and Yukon XL, and Cadillac Escalade and Escalade ESV
  •  GM Canada is on track to lead the market in heavy-duty truck sales, with a total of 36,143 sales for Chevrolet Silverado HD and GMC Sierra HD in 2022
  • Chevrolet posted the brand’s best year ever for the all-electric Chevrolet Bolt and Bolt EUV, with 6,372 total sales
  • Cadillac total sales increased 15 per cent as the brand delivered record retail sales for the third consecutive year

2023 New Product Launches

In 2023, GM Canada will introduce significant EV and ICE vehicle launches across GM’s most popular segments.

For EVs, Canadian shipments for the Cadillac LYRIQ have already begun, with the first customer deliveries expected in January. Also launching next year are the Chevrolet Equinox EV, Chevrolet Blazer EV, Chevrolet Silverado EV, GMC Sierra EV, and GMC HUMMER SUV EV.

For internal-combustion vehicles, in 2023 GM Canada will launch the all-new Chevrolet Trax, the all-new Chevrolet Colorado and GMC Canyon, and the updated Chevrolet Silverado HD and GMC Sierra HD.

General Motors Canada and its Dealers Donate More Than $313,000 to Durham Children’s Aid Foundation

OSHAWA, Ont. (December 12, 2022) – Today, a convoy of Oshawa-built pick-up trucks and GM vehicles, filled with toys and gifts, made their way to the Durham Children’s Aid Foundation (DCAF) where GM Canada also presented a donation from its dealers across Canada.  This continues the legacy of Sharon Clark, who started Sharon’s Kids at Oshawa Assembly – a program that has provided holiday gifts to children in need for more than 50 years.

GM Canada held a dealer contest for the opportunity to purchase the first 2023 Chevrolet Corvette Z06 built for Canada, raising $253,000 for DCAF through donations from 106 GM dealers. The winning dealer is Lakewood Chevrolet in Edmonton, Alberta and will purchase a Torch Red Corvette Z06 Convertible 3LZ.

“I’m so proud to see the generosity of our dealers and employees who came together to support this program that began over 50 years ago in Oshawa,” said Marissa West, GM Canada president and managing director. “I want to thank everyone for helping to continue Sharon’s legacy by making the holidays brighter for kids and families in Durham Region.”

The $313,000 donated to DCAF is made up of monetary donations from the GM Canada dealer contest, a $20,000 donation from Oshawa Assembly through the Plant City Grant Program and more than $40,000 in gifts from GM Canada employees. These presents will be distributed to hundreds of families through the DCAF Holiday Hope Program.  

GM Raises 2022 Guidance and Expects North American EV Portfolio to be Profitable in 2025 as Annual Capacity Tops 1 Million

General Motors Co. (NYSE: GM) expects its rapidly growing portfolio of electric vehicles will be solidly profitable in 2025 in North America as the company scales EV capacity in the region to more than 1 million units annually, ramps up its software revenue opportunities, generates significant greenhouse gas benefits and realizes the positive impacts of new clean energy tax credits, the company told investors today at a meeting in New York City.

“GM’s ability to grow EV sales is the payoff for many years of investment in R&D, design, engineering, manufacturing, our supply chain and a new EV customer experience that is designed to be the best in the industry,” said GM Chair and CEO Mary Barra. “Our multi-brand, multi-segment, multi price point EV strategy gives us incredible leverage to grow revenue and market share, and we believe our Ultium Platform and vertical integration will allow us to continuously improve battery performance and costs.” 

Strong Foundation to Drive EV Growth

In the next three years, GM plans to move very aggressively toward EV leadership as EV adoption is expected to approach 20% of U.S. industry sales in 2025:

  • GM will have multiple entries in pickup, SUV and luxury segments that represent about 70% of EV industry volume, including the Chevrolet Silverado EV, Blazer EV and Equinox EV, the Cadillac LYRIQ and the GMC Sierra EV
  • GM is launching a new digital retail platform with its U.S. dealer partners to enhance the shopping and purchase experience for EV customers and reduce costs to GM by an estimated $2,000 per vehicle
  • Five GM assembly plants in the U.S., Canada and Mexico will be building EVs
  • BrightDrop — GM’s tech startup creating EVs, eCarts and software — is on track to reach $1 billion in revenue in 2023, as GM’s CAMI plant in Ontario launches full production of the BrightDrop Zevo 600 delivery van next year, and scaling to a projected 50,000 units annually by 2025
  • GM’s battery cell joint venture Ultium Cells will be operating plants in Ohio, Tennessee and Michigan by the end of 2024, making the company a leader in domestic cell production; a fourth U.S. cell plant is planned
  • GM has secured binding commitments for all the battery raw material it needs to deliver its 2025 capacity target
  • The company continues to secure its needs beyond 2025 with strategic supply agreements and direct investments in natural resource recovery, processing and recycling
  • GM’s EV growth is supported by a highly profitable portfolio of internal combustion engine vehicles in North America, including market-leading pickups and SUVs, great quality, and consistently high scores for customer satisfaction with dealer sales and service

In 2023, Chevrolet and GMC will press their advantage in the pickup market with the new 2024 Chevrolet Silverado HD and GMC Sierra HD, which will be available in the first half of 2023, as well as the new Chevrolet Colorado and GMC Canyon mid-size pickups. 

Cadillac Canada Creating a Seamless Charging Experience

Cadillac is making the home charging experience easier for Canadians by enabling customers who purchase or lease a new 2023 LYRIQ options to cover the cost of the standard installation of a Level 2 (240-volt) charging at home1, or to receive FLO public charging Credits3.

Charged by Cadillac, when you select the home installation option, provides eligible customers access to charging where they want it most – at home. Every new 2023 Cadillac LYRIQ comes with a portable dual-level cordset charger, which enables customers to charge their vehicles from either 120-volt or 240-volt outlets. Customers also have the option to purchase an 11.5 kW Ultium PowerUp wall-mounted charging station; for those customers who choose to do so, and are eligible, Cadillac will cover the installation costs at their primary residence.  When customers charge with the 11.5kW charging station they can reduce the time it takes to charge their depleted battery from 3 days2(a) to overnight2(b).

“This offer will elevate our customers’ experience with the LYRIQ, helping them make a smoother transition to all-electric driving,” said Shane Peever, Managing Director, Cadillac Canada. “Like the LYRIQ itself, the charging experience will set the standard for customers’ EV experiences.”  

For installation assistance, Cadillac is partnering with Qmerit, a nationwide network to help owners find qualified, experienced Electric Vehicle Supply Equipment installers. The Qmerit Concierge will assess your needs and help coordinate the installation of your Level 2 charging.

For eligible customers who already have Level 2 charging capability at home, or don’t require it, Cadillac is offering a $750 FLO public charging credit3 so eligible customers can charge on the go.  FLO provides access to the largest number of public charging stations in Canada, giving LYRIQ customers access to over 65,000 Charging Plugs across North America through their affiliated networks.

When it comes to charging, LYRIQ offers Level 2 (AC) charge rates of up to 19.2 kW, which on 2023 Lyriq RWD can add a GM estimated up to 83 km of range per hour of charge4. LYRIQ also has DC fast-charging capabilities of up to 190 kW*, depending on the model and your ability to access a public DC Fast charger.,this can enable drivers up to approximately 122km of range in about 10 minutesof charging time5.

For LYRIQ owners the myCadillac mobile app provides tools to help monitor charge status, plan a route, find charging stations.  

GM Customer Care and Aftersales Donates 90 New Engines to Automotive Technician Training Schools

WARREN, Mich. – As part of its continued support of aspiring GM-certified automotive technicians, General Motors has donated 90 new engines to 51 GM Automotive Service Education Program (ASEP) schools across the country.  

The 3.6L V-6 engines were built at the St. Catharines Propulsion plant in Ontario, Canada1 and power the 2018-2020 MY Chevrolet Colorado and Trailblazer. These engine donations are part of ongoing efforts to provide GM ASEP schools with the resources they need to give students real-world training on the latest GM technologies, bridging their experience from the classroom to the dealership service lane.

“Today’s technicians are working on highly technical vehicles and their skills continue to evolve as the industry transforms,” said John Roth, GM global vice president, Customer Care and Aftersales. “We are invested in our GM ASEP schools and annually donate an average of more than 250 newer model vehicles, along with engines, components and tools. When these students have the opportunity to work on our latest technologies in real-time, it can give them a competitive advantage in the workplace and ultimately make our GM dealership experience stronger for our customers.”

New technology is also a competitive advantage for schools, many of which continually face budget restrictions. Having the latest GM technology helps attract students to the program and strengthens their relationships with dealers as students graduate from the program and enter the workforce.   

“GM donations, like these engines, help us simulate the dealership setting our students will be working in, so they are knowledgeable and comfortable with the technologies coming in through the service centers today,” said Jerry Burns, GM ASEP program chairperson at Des Moines Area Community College. “Students from our ASEP program have a competitive advantage and most graduate with full-time job offers from a GM dealership.” 

Demand for certified, skilled auto technicians is high and the need continues to grow. The 51 GM ASEP schools across the United States deliver advanced automotive service hands-on training, academic coursework and real-world internship experiences to help students prepare for a career as an automotive technician. 

In addition to supporting the needs of current students and technicians, GM’s ‘Bring Us Your Talent’ marketing campaign launched last year to help increase consideration of a career in the industry. It highlights how this career path provides an opportunity to work on cutting-edge technology with potential for less student loan debt and a chance to make up to $100,000 annually. 

GM to Triple the Super Cruise Road Network in Canada

General Motors announced today that Super Cruise, the industry’s first true hands-free driver assistance technology, will soon be expanded so that it works on even more roads, giving customers greater accessibility to hands-free driving. The Super Cruise road network across Canada and the U.S. will double, adding hundreds of thousands of additional kilometres of roads that can be explored hands-free.

Super Cruise currently works on mapped divided highways. This expansion will enable Super Cruise to work on many additional routes, including a combination of undivided and divided highway roads.

In Canada, the number of compatible roadways will more than triple, from approximately 24,000 kilometres today to almost 80,000 kilometres. A few notable routes with large sections coming online with this expansion include:

  • Trans-Canada Highway
  • The Mother Road – U.S. Route 66
  • Overseas Highway – U.S. Route 1

For new vehicles in the GM portfolio built on the VIP electrical architecture, the expansion will be available later this year and will be delivered at no additional charge, over-the-air starting in 2022 on Super Cruise-equipped models.

“GM is all in when it comes to accessible advanced driver assistance technology. We are adding Super Cruise to more vehicles than ever, and on more roads for more customers to experience,” said Mario Maiorana, GM chief engineer, Super Cruise. “We are pursuing what we believe to be the most comprehensive path to autonomy in the industry with responsible deployment of automated driving technology like Super Cruise at the core of what we do.”

When Super Cruise is engaged, the vehicle’s precision LiDAR map data, real-time cameras, radars and GPS keep the vehicle traveling along the lane path for a hands-free driving experience. These systems work together through “sensor fusion” to create a sensory field around the vehicle that assists in keeping it centered in the lane while elevating the driver’s comfort and convenience.

Super Cruise accelerates or brakes the vehicle to maintain a selected following gap from a vehicle ahead, steers to maintain lane position, and on select models when offered, can perform both driver and system-initiated lane changes to pass slower traffic and to move from a lane that may be ending, while monitoring the driver’s head position and/or eyes in relation to the road to help ensure driver attention.

General Motors’ OnStar Unveils New Brand Identity, Expands Services as Company Ushers in New Era of Safety Services

Oshawa, Ont. (July 21, 2022)  — General Motors’ OnStar today announced a new brand identity, ushering in the next generation of what safety and security means to its Members and the community. As the world continues to shift, the need for safety changes with it. And as a leader in safety services for more than 25 years, OnStar is once again innovating to make sure safety services are accessible for all.

As part of this next chapter, OnStar is launching a modern, simpler design that represents its commitment to elevating the standards of safety and security services, both inside and outside of the vehicle. What began as a button in GM vehicles has become so much more. Now, safety services are being expanded to motorcycle riders.

OnStar Guardian is expanding access today for motorcycle riders, providing them 24/access to Emergency Advisors1 and tailored Roadside Assistance2. This service is available to all OnStar Guardian Members in the U.S. and Canada. For motorcycle riders, the app can:

  • Use smartphone sensors to detect when a Member is riding or driving and can determine when a change in acceleration occurs, signaling a crash. 
  • Notify an OnStar Emergency Advisor, who can triage a situation, contact First Responders and provide medical assistance until help arrives. 
  • Provide Roadside Assistance for Members who own motorcycles, including help when they need gas, a jump or a tow (additional charge). 

“OnStar’s new identity and logo kicks off a new era for the brand and how we are innovating to make our promise of safety and security services available to more people,” said Jeff Massimilla, Vice President of OnStar Safety and Connectivity at GM. “These latest expansions, as well as our work with the public safety community to advance new technologies, illustrate how GM is delivering on its promise to becoming a software innovator and building on our subscription services expertise.”

In 2021, OnStar made the OnStar Guardian app available to anyone in the U.S and Canada with an eligible paid plan and a compatible smartphone. This means Members can take the promise and added protection of key OnStar safety services with them right on their smartphone3

Anyone can download OnStar Guardian and sign up for the service today through the Apple App Store and Google Play4. For those without a GM vehicle, a standalone subscription is available to anyone in the U.S. and Canada. OnStar Guardian is currently available to OnStar members in the U.S. and Canada who are enrolled in a Safety & Security Plan. More information can be found at onstar.com/ca/en/guardian-app. 

OnStar is here to help in familiar ways and new ones. And while they offer a wide array of services, while innovating to develop new products, there is a single driving force behind each: the belief that everyone deserves added peace of mind. And OnStar aims to create new ways to make sure that’s a reality.

GM Expands EV First Responder Training Efforts in U.S. and Canada

DETROIT – GM is significantly expanding its efforts to educate public safety, fire and emergency service providers throughout the United States and Canada as EV sales grow. The company’s latest EV First Responder Training program will focus primarily on personnel in fire services, providing instruction and sharing of best practices on how to most effectively support emergency situations involving electric vehicles, like the Chevrolet Bolt EV and Bolt EUV, GMC HUMMER EV Pickup and Cadillac LYRIQ.

This program, though directly focused on responders, also benefits drivers involved in incidents, where every second matters, and is a continuation of GM-led education efforts that began more than a decade ago with the introduction of the revolutionary Chevrolet Volt. With plans to have the capacity to build more than 1 million EVs by 2025, GM continues to ramp investments in the ecosystem that will enable mass adoption and support those who play a vital role in the responsible deployment of electrified technology.

“Our primary goal is to provide key information directly to first and second responders,” said Joe McLaine, GM global product safety and systems engineer, and leader of the training effort. “This training offers unique material and hands-on experiences that can help increase responders’ awareness of procedures to help maintain safety while interacting with EVs during the performance of their duties.”

GM’s EV First Responder Training effort is an education and outreach program designed to offer emergency responders key information about battery electric vehicle technology, dispel misconceptions and share important industry best practices for handling electric and electrified (hybrid) vehicles safely in multiple situations. For example, many people believe water is dangerous around an EV battery, when in fact a large volume of water is the recommended method to suppress a lithium-ion battery fire. This program will be divided into both live presentations and other training formats, including combinations of expert presentations, videos, animations and virtual demonstrations.

“The best way for the public and private vehicle fleet owners to rapidly adopt EVs is to train firefighters and emergency responders on how to handle incidents involving battery powered vehicles,” said Andrew Klock, senior manager of education and development at the National Fire Protection Association. “The fire service has had more than 100 years to gain the knowledge needed to respond to internal combustion engine fires, and it is critical that they are now educated on EV safety.”

The NFPA has led its own education efforts around EVs with 300,000 first responders but estimates there are more than 800,000 additional members of the community that need further training.

Following successful pilot events that have taken place in southeast Michigan, training and outreach events will expand across Michigan and in Fort Worth, Texas followed by metro New York City and Southern California later this summer. First and second responders can go to gmEVFirstResponderTraining.com to learn more about this hands-on training opportunity.

A few key stops will also include:

  • The International Association of Fire Chiefs’ Fire-Rescue International conference in San Antonio from Aug. 24-26.
  • The Fire Department Instructors Conference in Indianapolis from April 24-29, 2023.

Training for the first and second responders will include materials and curriculum developed with select key active members of public safety communities, delivered over a four-hour block of instruction, with up to two sessions per day in major markets, across multiple venues such as fire houses, training academies, regional learning centers or dealerships. The coursework will be accounted for by a Certificate of Educational Achievement, and trainees will need to score higher than 70% on the check on learning assessment. After completing the hands-on training, attendees will receive a Certificate of Completed Training offered through the Illinois Fire Service Institute, the only nonprofit, state-funded fire safety organization in the U.S. The IFSI is proud to partner with GM on this initiative.

“The GM EV First Responder Training initiative is a great example of important and relevant information becoming accessible to first responders,” said Chief Jim Keiken, director of Illinois Fire Service Institute. “This training directly connects to the fulfillment of the IFSI mission: ‘Helping Firefighters Do Their Work Through Training, Education, Information, And Research.’”

EV safety doesn’t begin at the point of a collision. While gas- and diesel-powered vehicles share many similar crash safety aspects with electrified vehicles, GM’s clean-sheet approach to EV design with its Ultium-based vehicles like the GMC HUMMER EV and Cadillac LYRIQ means high voltage wiring is routed out of reach of passengers, along with other benefits including a much lower center of gravity than internal combustion vehicles, which may lower the risk of rollovers. Additionally, unlike home electronics, vehicles are developed with isolated electrical circuits to help reduce the risk of a current returning to ground.

Before customers purchase a new vehicle, GM engineers put them through rigorous testing procedures which includes real-world and virtual testing, including battery pack immersion testing and vehicle splash testing in water to simulate floods and test seals and other isolation measures. During vehicle development and testing, engineers evaluate battery module structures and validate systems that automatically disconnect a vehicle’s high voltage circuit.

GM is also dedicated to teaching first and second responders how to approach an emergency scene with as much information as possible, including information from OnStar’s available Automatic Crash Response and Injury Severity Prediction. Thanks to a relationship with RapidDeploy, OnStar can let responders know if an incident involves an EV. The important information OnStar provides also allows for public safety officials to triage the situation appropriately and provide first responders with what they need to respond safely and effectively on-scene.

This EV First Responder Training is just the second of its kind. As GM aspires to eliminate vehicle tailpipe emissions and only sell zero-emissions light-duty vehicles by 2035, vehicle safety, research and advocacy shape the company’s human-first approach to safety for people both in and around its vehicles. This includes investments in education such as the EV First Responder Training and tools to guide a speedy and safe transition to EVs.

Ultium Energy Recovery Can Help GM EVs Charge and Accelerate Faster and Drive Farther

DETROIT – Today, GM announced a feature standard in its Ultium-based EVs that captures and repurposes waste energy from the battery. Through the Ultium Platform’s energy recovery system, this waste energy can increase a vehicle’s range, reduce battery energy needed for heating, increase charging speed and even enable sportier driving.

EV batteries, power electronics and other propulsion components produce heat. The Ultium Platform can recover and store this waste heat from the Ultium propulsion system. Further, it can also capture and use humidity from both inside and outside the vehicle, including body heat from passengers. The Ultium Platform can then deploy energy stored through the recovery process to heat the cabin more quickly in cold weather than comparable systems found in vehicles with an internal combustion engine.

Ultium’s energy recovery capabilities reduce the need to power heating and other functions from energy stored in the battery, which provides GM’s EVs with as much as 10% more range1, potentially allowing more power and range than vehicles with similarly sized batteries without energy recovery capabilities. With its active heating capabilities, Ultium vehicles can also potentially charge more efficiently by preconditioning, or warming up, the batteries before charging2.

Ultium’s energy recovery even enables GMC HUMMER EV’s available Watts to Freedom feature. Energy recovery precools the propulsion system to help the all-electric supertruck accelerate from 0-60 mph in approximately 3 seconds3.

“Having a ground-up EV architecture gives us the freedom to build in standard features like Ultium’s energy recovery capabilities,” said Doug Parks, GM executive vice president, Global Product Development, Purchasing and Supply Chain. “This helps us squeeze more efficiency, performance and overall customer benefit out of our EVs.”

Covered by 11 patents and four publications, the development of Ultium energy recovery traces its inception back to GM’s first EV, the EV1, in the late 1990s, when GM engineers first developed an EV heat pump. Ultium energy recovery is available on all current Ultium vehicles and planned for future Ultium vehicles.

GM Launches Maps+, an App-Based Navigation Solution, across Canada

OSHAWA, Ont. (Wednesday, March 16, 2022) – GM Canada announces the launch of Maps+1, an app-based navigation solution, powered by Mapbox, upgrading capabilities for select model year 2018 and newer Chevrolet, Buick, GMC and Cadillac vehicles.  

This in-vehicle navigation app system is designed to give drivers an enhanced user experience and learn more about the surrounding area as they travel to their destination. Through the vehicle’s in-vehicle head unit and one, simple interface, the app also offers up-to-date information such as Points of Interest (POI), categories, traffic, and parking lots that are customized to driver preferences and continually updated. 

For the first time in Canada, GM eligible vehicles that previously did not have a navigation app can start navigation with Alexa Built-In2 voice control without needing to leave the navigation experience to switch music or podcasts. Maps+ provides a connected ecosystem of voice assistant navigation and app into a singular, integrated audio experience.

Maps+ is now available in Canada as part of select Connected Services plans as a simple in-vehicle app download. This rollout leverages GM’s growing connected fleet of vehicles and demonstrates the company’s commitment to delivering customer experiences throughout the lifetime of the vehicle. The maps and routes will be updated automatically without requiring action by the driver.

“At GM, we always strive to provide an easy-to-use in-vehicle experience – which is why we offer voice commands, navigation and media that customers can access through their favourite apps,” said Mike Speranzini, director, global connected services, and customer experience at GM Canada. “This is why we are excited to launch a navigation product that works seamlessly with our current infotainment offerings.” 

“Our obsession is the driver,” said Peter Sirota, CEO of Mapbox. “We are transforming the car to be a device that provides a richer extension of the current mobile experience. The map is the canvas that serves as a foundation for creating an effortless, enjoyable, and highly personalized driving experience. From discovering new places to avoiding traffic on your commute, Maps+ lays the foundation for an excellent navigation experience that is uniquely relevant to the driver. We are excited to build upon this with our partners at GM to continue to drive adoption.”

The features of Maps+ include:

Cross-App Integration

  • Use voice commands to get directions with Alexa Built-In
  • Navigate favourite songs and podcasts in one simple interface 

Personalization

  • Favourite locations and points of interest 
  • Predictive keyboard entry when searching for points of interest
  • Modern map designs with day and night mode options
  • Shortcuts for search categories, such as coffee, food, fuel, parking, recent spots and favourites

Contextually Relevant Services

  • Routing based on real-time traffic and daily updating map data
  • Speed limit alerts, road hazard alerts 
  • Routing to nearby stations if vehicle is low on fuel
  • Notifications and alerts when a faster route is found

Maps+ will be available on select vehicles through select Connected Vehicle and Premium subscription plans. Current eligible Chevrolet, Buick, GMC and Cadillac owners will be notified when their vehicle is eligible for Maps+.